User friendly interface is not everything for mobile app design. Color is an most important factor of application design.
“First impression is last impression” – User how to get better impression form app icon. App icon and screenshots play big role for whether app will be download or not.

Right Color in the Right Way

– “The right color for app design is the one that app user think is right.”
– Color is a most important thing, Use it right way, at right time, with right user and for right purpose.
– Women love blue, purple and green colors. They don’t like grey, orange and brown color.
– Men love blue, green and black colors. they don’t like brown, orange and purple colors.

Color Qualities

1) Black – Definite, Credible, Strength, Powerful, Precise, Professional , Direct, Accuracy.
2) Green – Natural, ecological, Educational, Adventurous, Organic, Calming, Youth, Nurturing, Instructional.
3) Blue – Professional, Judicial, Business, Credibility, Claming , Power, Clean, Medical, Focused.

Color Emotions

(1) Trust
– Blue 34%
– White 21%
– Green 11%

(2) Security
– Blue 28%
– Black 16%
– Green 12%

(3) Speed
– Red 76%

(4) Cheapness
– Orange 26%
– Yellow 22%
– Brown 13%

(5) Reliability
– Blue 43%
– Black 24%

(6) Courage
– Purple 29%
– Red 28%
– Blue 22%

(7) Fear/Terror
– Red 41%
– Black 38%

(8) Fun
– Orange 28%
– Yellow 26%
– Purple 17%

Concusion

– Blue color is the best choice for app reliability and trust.

Why Blue color is best

Without doubt blue is one of most important color in app design. Just look at smartphone app icon, lot of them are blue – Facebook, Twitter, Skype, LinkedIn, Shazam, Safari, Paypal etc.

– People like blue color.
– Blue color is associated with nature.
– Make people feel safe.
– Make the app seem trustworthy.