Top Benefits of Mobile Apps for Business

Introduction

Mobile apps have emerged as a game-changer in the contemporary, fast-paced digital age. The exponential growth of digitization has made mobile apps an integral part of our lives and the numbers tell you the story, regardless of the industry. 

According to HubSpot,smartphones account for 66% of online orders, making mobile technology critical for success. This rising trend highlights why businesses need a custom mobile app development company to build tailored solutions that meet their specific needs.

More than just a trendy tool, smartphones have practically become an extension of ourselves, and that explains why Indian enterprises cannot afford to sit on the sidelines. 

No wonder- 

• 56% of global messaging app users have communicated with brands at all stages of their buying journey. 
• It makes sense when 44% of brands leverage mobile apps as a primary method for customer retention

From instant interactions to boosting engagement through ultra-personalized experiences and customer retention, business mobile apps open countless avenues for enterprises across various industries. Whether you are a financial institution, healthcare service provider, tech giant, or retail startup, a mobile app is your business’s passport to an impressive brand presence that sits in your customers’ pockets. 

While the advantages of having a mobile app for your business may seem obvious, they certainly extend beyond just being a communication medium or quick traction-generation machine, influencing the overall value of your business. 

So, without further ado, let’s quickly hit the highlights and break down the major benefits of the app for businesses one by one. 

A Quick Overview of the Top 15 Benefits of Mobile Apps for Business

As consumer expectations evolve and competition intensifies, Indian businesses must quickly adapt to stay relevant. We have rounded up a list of the key benefits of mobile app development services for your business. Let’s dive right in:

Improving your Customer Engagement Level

People tend to spend over 3-5 hours daily on mobile devices, and 88% of the time is spent on mobile apps over mobile websites. This significant disparity in time spent between the two platforms highlights the fundamental change in consumer expectations. 

Integrating mobile apps into your marketing strategy ensures improved customer engagement levels. Mobile apps serve as a podium to connect and engage with your customers on a far more personal level. 

Attention spans are shrinking, and consumers expect instant responses to their queries plus hyper-personalized experiences – expectations that conventional channels fail to meet.

Increased Brand Visibility

Improved brand awareness and visibility are one of the prime benefits of mobile apps for businesses. By providing enhanced engagement and better accessibility, mobile apps reshape customer interactions and give a serious boost to your brand visibility. 

According to a 2021 report by DataReportal, 55.4% of users use their smartphones to buy online. As a business, investing in a cutting-edge mobile app offering useful features increases your brand exposure.

Competitive Market Advantage

With real-time communication, push notifications, and personalized content, businesses can not only command engagement on a deeper level but also cultivate loyalty that fosters a long-lasting relationship transcending transactional exchanges, positioning your brand as an inextricable part of your customers’ lives.

Brand loyalty is one of the major advantages of having a mobile app for your business that directly influences your business’s ROI. Besides, being able to forecast short and long-term growth allows them to refine their product offerings or services. 

Data-Driven Business Insights & Automation

A mobile app is the easiest way to capture and analyze customer data and behavior. Analysis of key data such as user behavior, time spent, features most or least interacted with, or their inclination towards certain services or products allow you to make strategic changes and informed decisions.Besides, solid data-backed decision-making can put your business on an auto-pilot mode and enhance operational effectiveness.

Boost brand recognition

Next up is enhanced brand recognition. Regardless of the type of mobile app, as a business, you can create personalized in-app content that piques your audience’s interest. User preferences keep changing, and out of all the other benefits of mobile apps for business, brand recognition and recall hold a central position. Push notifications can rivet users’ attention and encourage them to check out what’s new on your app. 

Voice Search & Multilingual Support

Users can speak faster than they can type, and they can get more done in less time. Whether they are reading, driving, cooking, playing with their child, or relaxing with a cuppa, voice search makes them interact without lifting a finger. 

Around 98 million people in the US owned a smart speaker in household in 2024: Backlinko Voice search combined with AI offers deep insights into customer behavior, and also allows you to cater to a broader audience including those with disabilities or those who prefer a more intuitive conversation. 

Besides, research suggests that 76% of shoppers prefer to purchase products from brands providing information in their native language. 

By combining voice search with multi-lingual support capabilities, businesses can expand their global footprint and experience up to 25% more growth. 

WhatsApp & Social Commerce Integration

Social commerce and WhatsApp have revolutionized the way businesses operate and connect with their customers. It redefines the whole shopping experience as customers can browse product catalogs and make purchases within the app. 

WhatsApp messages have a 98% open rate, making it a perfect medium for hyper-personalized marketing initiatives. Integrating social media platforms such as Instagram and Facebook allows businesses to: 

• Create engaging content that drives traffic to their eCommerce website and boosts brand awareness. 
• Move the dial on customer engagement and conversion rates by leveraging the app’s feature-rich capabilities. 

Increased efficiency through mobile business

Allowing your enterprise to turbocharge communication and automating mundane tasks are two primary advantages of having a mobile app for your business. 

Whether it is scheduling, inventory management, or data entry, automation frees up resources for more strategic endeavors ensuring perfect workflows. Besides, swift decision-making based on reliable instant data helps businesses improve their overall bottom line. 

Unique Mobile App Features

AI, VR (virtual reality and AR (augmented reality) are predominant in the app world. Integrating AR into mobile apps is about creating an immersive experience that allows modern businesses to drive engagement and enhance their decision-making. 

Take the IKEA Place app, for instance —- an epitome of a transformative retail experience, to say the least, that allows users to virtually place furniture at home. Based on room dimensions, this true-to-scale app automatically scales products with an astonishing 98% accuracy. 

Instant customer service

Personalized, quick response to customer queries and concerns is certainly one of the major advantages of having mobile apps for business. Firstly, it helps customer retention and, secondly boosts your brand image. By harnessing LiveChat, ZenDesk, and WhatsApp Business, Indian enterprises can provide timely assistance to their customers. 

Quickly connecting with your customers

Quickly connecting with your customers is not just about speed. It takes personalization and empathy to build strong customer connections that drive loyalty. As a business, you can demonstrate appreciation through: 

• Exclusive rewards and loyalty programs to encourage repeat business. 
• Personalized communication using customer names and customizing your messages according to their specific needs and preferences. 

Hyperlocal Targeting for Indian Businesses

Hyperlocal targeting is particularly effective in India, where cultural nuances influence purchasing decisions quite considerably.  And hence, how they focus on demographics and tailor their marketing efforts, has a significant bearing on their bottom line. 

By having a mobile app for business, they can push for strategies like optimizing Google My Business profiles, leveraging geo-ads, and engaging with local communities through social media platforms. The success of hyperlocal marketing boils down to understanding the specific needs of local customers, especially those in rural areas as India’s rural sector becomes increasingly digitally connected. 

Increased accessibility

Owing to features like voice commands, high contrast mode, and text-to-speech functionality, mobile apps push for inclusivity. Bridging geographic gaps and ensuring everyone can access essential services on-the-go are some of the advantages of mobile apps for business. 

Customer relationship monitoring

Effective customer relationship monitoring enables businesses to stay attuned to customer sentiments, and it is one of the key benefits of app for business. 

Leveraging detailed insights to spot a change in customer behavior or buying patterns allows them to refine their service offerings and engagement strategies. 

Personalized experiences

Apps tap into the users’ data, understanding their preferences and zeroing in on what they love, rounding up the recommendations and offers accordingly. 

From customized notifications to interfaces and everything beyond that vibes with their buying preferences to ensure the journey remains on-point, hassle-free, and convenient. 

Types of Mobile Apps You Can Make for Your Business

eCommerce & Retail Apps

AI-powered eCommerce & retail apps offer users a phenomenal shopping experience, enabling them to score the hottest deals, secure transactions, and track their orders in real time. Virtual try-on, secure checkout processes, loyalty programs, and customized push notifications allow users to stay on top of the exclusive offers and latest drops. 

Examples of eCommerce & Retail Apps: 

• Amazon
• Flipkart
• Nykaa
• Myntra
• Meesho

EdTech Apps

EdTech apps have upped the ante for education by offering super-personalized experiences. These apps harness AI-powered learning assistants and adaptive assessments to make learning more effective and engaging than ever before. 

Examples of EdTech Apps:

• Udemy 
• Duolingo 
• Coursera
• Byju’s 
• Vedantu

Health & Wellness Apps

Taking a super-personalized approach to healthcare, health and wellness apps are transforming the way we approach fitness to become the best versions of ourselves. 

We can crush our wellness goals with sheer ease, book appointments, get customized diet charts, buy wellness products & medicines, and track calories in a jiffy. 

Businesses can provide remote consultations and expand their user base by reducing the need for in-person visits, ultimately leading to enhanced customer loyalty, retention, and new revenue streams through customized services. 

Examples of health and wellness apps: 

• Headspace
• Noom 
• Practo 
• Cult.fit 
• PharmEasy 

On-Demand Service Apps

On-demand service apps are a big win for businesses. From bringing in more customers to ramping up efficiency, these apps became super popular during the pandemic. Whether you need a ride, a quick hand for chores, or a quick meal to be delivered to your home on Friday night, these apps cut down the waiting game for consumers and enable businesses to streamline operations and expand their customer base. 

Examples of on-demand service apps: 

• Uber
• DoorDash 
• TaskRabbit
• Instacart
• Blinkit

Fintech Apps

Fintech apps have become a staple in the contemporary finance world making finance management and transactions a breeze. Whether it is moving money around, checking their accounts, or budgeting, users can do just everything on the go and still stay on top of their financial health. 

Examples of fintech apps:

• Qapital 
• Mint 
• Robinhood 
• Groww  
• PayTM